Privacy Policy

Privacy Policy

Last updated: 14/04/2026

PS Copywriting (“we”, “us”, “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and protect any personal information you provide when using pscopywriting.co.uk or interacting with our services, including through our website and, where applicable, AI-powered tools.

1. Who We Are

PS Copywriting is a UK-based copywriting business owned and operated by Pippa Shaw.

Website: https://pscopywriting.co.uk
Email: pippa@pscopywriting.co.uk

2. What Information We Collect

We may collect and process the following personal data:

  • Name
  • Email address
  • Business name
  • Phone number (optional)
  • Project or enquiry details (including free-text messages)
  • Appointment booking information (such as preferred date and time)
  • Technical data such as IP address, browser type, and pages visited
  • Analytics data (e.g. via Google Analytics)
  • Information shared through conversational interfaces (such as AI-powered tools)

We only collect information that is necessary and relevant to the services we provide.

3. How We Use Your Information

We use your data to:

  • Respond to enquiries
  • Provide requested services or information
  • Manage bookings and appointments
  • Improve website performance and user experience
  • Improve and refine our service offering
  • Meet legal or regulatory obligations

We do not sell or rent your data to third parties.

4. Use of Conversational Data (AI Tools)

If you interact with our services through AI-powered tools (such as our ChatGPT-based application), we may collect and process information you provide within those conversations. This may include questions, requests, and any other content you choose to share.

We use this information to:

  • Respond to your enquiries
  • Provide relevant services or recommendations
  • Improve the performance and usefulness of our services

These interactions may be processed by third-party AI providers, including OpenAI, in accordance with their own terms and privacy policies.

We do not use conversational data for automated decision-making that produces legal or similarly significant effects.

5. Legal Basis for Processing

Under UK GDPR, we process personal data on the following bases:

  • Consent (e.g. when you submit a contact form)
  • Legitimate interests (e.g. responding to business enquiries and improving services)
  • Legal obligation (where applicable)

6. Cookies & Analytics

This website may use cookies and third-party analytics tools (such as Google Analytics) to understand how visitors use the site.

You can control or disable cookies through your browser settings.

7. Who We Share Your Data With

We may share your data with trusted third parties where necessary to operate our services, including:

  • Website hosting providers
  • Email and communication service providers
  • Analytics providers (such as Google Analytics)
  • Scheduling and booking tools
  • Customer relationship management (CRM) systems

Where you interact with our services via AI-powered tools, your data may also be processed by third-party providers in accordance with their own privacy policies.

We do not sell your personal data.

8. Data Storage & Security

Your data is stored securely and accessed only where necessary. Appropriate technical and organisational measures are in place to protect your information.

9. How Long We Keep Your Data

We retain personal data only as long as necessary for the purposes for which it was collected. Typical retention periods include:

  • Contact and enquiry data: up to 12–24 months after last contact
  • Appointment booking data: up to 12 months after the appointment
  • Analytics data: typically up to 14 months (in line with Google Analytics settings)
  • Conversational data (AI interactions): retained only as long as necessary to provide the service and improve performance, subject to third-party platform policies

We may retain certain data for longer where required to comply with legal obligations.

10. Your Rights

Under UK GDPR, you have the right to:

  • Access your personal data
  • Request correction or deletion
  • Withdraw consent at any time
  • Request the transfer of your data to another organisation, or directly to you (data portability), where technically feasible
  • Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise these rights, contact: pippa@pscopywriting.co.uk

11. Third-Party Links

This website may contain links to other websites. We are not responsible for their privacy policies or content.

12. Changes to This Policy

We may update this Privacy Policy occasionally. Any changes will be posted on this page.