Written as a ghostwriter for a private client. The original publication is no longer available. Shared for portfolio purposes only. Brief: write about the value of personalization in marketing and show the best ways to leverage it (retargeting, localization, polls and surveys, etc.). Use real life examples from successful brands already using personalization. 01 January … Continue reading Archive – Personalization in social media marketing
Tag: digital-marketing
What is SEO, and why does it matter?
SEO (Search Engine Optimisation) is probably the most important aspect of any marketing strategy. But what does SEO really mean and how can it be used effectively?
PS Copywriting 