Written as a ghostwriter for a private client. The original publication is no longer available. Raw copy is shared here for portfolio purposes only.
14 September 2021
Tips for eCommerce promotion and marketing – Take advantage of Facebook ad targeting
Whether you’re a startup online business or a thriving eCommerce sensation, you should never underestimate the power of a well-placed Facebook ad.
This established marketing channel is home to roughly 2.89 billion monthly active users and a highly engaged potential audience you can connect directly with using sponsored posts. https://www.statista.com/statistics/264810/number-of-monthly-active-facebook-users-worldwide/#:~:text=How%20many%20users%20does%20Facebook,the%20biggest%20social%20network%20worldwide.
In addition to a vast audience, Facebook benefits from offering some of the best ad options when it comes to narrowing down your target market. With this platform, you can create highly personalized and tailored ads that take into account your viewers’ age, gender, geographical location, and even their likes and dislikes, so you’re not wasting time advertising to the wrong people. What’s more, Facebook’s retargeting program enables you to easily target users who have engaged with your store in the past (even if they entered your physical store) and provides plenty of insights into your target audience. https://www.facebook.com/business/goals/retargeting.
Facebook ads are also one of our favorite low-cost marketing tools for eCommerce businesses, with a PPC structure charging between $0.50 to $2.00 per click. You can maintain 100% control over your marketing budget with this strategy, too, with the ability to spend as little as $1 per day with highly targeted ads. https://sixads.net/blog/facebook-ads-cost/
