Written as a ghostwriter for a private client. The original publication is no longer available. Shared for portfolio purposes only.
26th January 2021
The Top 16 Books for Ecommerce Sellers
If you’re looking to grow your E-Commerce business or are just getting starting in the wonderful world of online sales, chances are you’ll be looking for every piece of advice you can get in order to get your business off the ground.
If you’re looking for advice, motivation, or more information on any aspect of E-Commerce, these top books will help you navigate through your first few years… Or help you take your established business to the next level!
We’ve spent hours searching and reviewing for the very best books for E-Commerce sellers. Going way beyond 2020’s best sellers, these books are tried and tested, and well established as the cream of the crop!
Getting Started
Getting started in the world of E-Commerce can feel like an overwhelming task, but these books will help you understand how to take the first few steps to growing a thriving business.
- Starting an Online Business for Dummies by Greg Holden
The For Dummies range of books is an excellent starting point for any endeavour you could dream of, and E-Commerce is no exception! This thorough guide will help you navigate every step from choosing your web host to legal matters.
- Launch by Jeff Walker
The full title of this book is Launch: An Internet Millionaire’s Secret Formula To Sell Almost Anything Online, Build a Business You Love, and Live The Life of Your Dreams. A long name for a hugely successful book! Reviewers are mad about Launch and it’s commonly sited as a “treasure map” for taking your online business to the next level.
Technical
Understanding the world of E-Commerce can only take you so far without any technical knowledge. These books will help you understand what goes on behind the scenes when growing a successful online business.
- Don’t Make Me Think (Revisited) by Steve King
A straightforward guide to the world of web design and development, this book was first published in 2000, with the Revisited 3rd edition providing an updated look at the principles of intuitive navigation and information design. It’s well written, witty, and completely practical.
- You Should Test That! By Chris Goward
Focusing on conversion optimization, this book will help you fine-tune images, headlines, navigation, colour schemes, buttons, and anything else you can think of to build an online store that customers will love.
Marketing
As our world moves into an online universe, the way we market and advertise our products is changing. These books will help you scale your marketing in an online society.
- The New Rules of Marketing and PR by David Meerman Scott
The 7th edition of this book was released in 2020, so you’ll struggle to find a more up-to-date guide to help you navigate the world of online marketing. Learn what content marketing is and how to use it effectively, and discover the tips and tricks to podcasting, social media, AI, live video, and newsjacking with updated illustrations and a step-by-step plan to help you cultivate a marketing strategy that engages and converts.
- ProBlogger by Darren Rowse & Chris Garrett
The “Secrets for Blogging Your Way to a Six-Figure Income” is written by two of the world’s most successful bloggers and is full of tips to monetize your blog and attract customers to your store.
- Epic Content Marketing by Joe Pulizzi
How to Tell a Different Story, Break Through the Clutter, and Win More Customers by Marketing Less. Another big title for a hugely successful book any online business owner should read! This book will help you stand out from the crowd and develop a marketing strategy people are actually interested in.
SEO
Anyone who’s working in the online world should at least have heard of SEO, even if they don’t fully understand it! These books will help you figure out this ever-changing yet essential tool for optimising your website and content.
- SEO 2021 by Adam Clarke
The SEO series by Adam Clarke is always highly recommended in the SEO world, and it’s updated annually to ensure you’re always able to get the latest information. Whether you “get” SEO or not, this book is a must read.
Social Media
Social media is a key tool in online marketing, but is so frequently overlooked by E-Commerce marketers. With these books you’ll become a social media expert in no time, pulling huge amounts of traffic to your store!
- The Zen of Social Media Marketing by Shama Kabani & Chris Brogan
This book first took the world by storm in 2001 by helping digital marketers navigate the wonderful new world of online marketing. In it’s updated form, this book helps you understand how social media has evolved and detailed steps on how to use social media to thrive.
- Crushing It! Or Jab, Jab, Jab, Right Hook by Gary Vaynerchuk
Gary Vaynerchuk is an entrepreneur, author, speaker, and internet personality. He’s written multiple hugely successful books sharing the secrets of his success, but our favourites are Crushing It! and Jab, Jab, Jab, Right Hook.
Conversions
Driving traffic to your E-Commerce store is pointless if you’re not converting traffic into sales. These books will help you figure out what converts and how to use it. https://sixads.net/blog/drive-traffic-to-shopify-store/
- Convert! By Ben Hunt
Helping you design a website that increases traffic and conversion rates, this book will allow you to benefit from years of research and testing to uncover “the difference between an ordinary website and a great one.”
- DOTCOM Secrets by Russell Brunson
Most E-Commerce entrepreneurs will have at least heard of Russell Brunson and his ingenious Funnel Strategy. This book dives deeper to offer you straightforward processes and secrets to help build your online business.
E-Commerce Overviews
If you’re looking for more of an overview to the wonderful world of E-Commerce, these bestselling books will help you understand the theory and practice of digital sales. An excellent starting point whether you’re brand new to online sales or are looking for tricks to take your business to the next level.
- E-Business and E-Commerce Management by Dave Chaffey
This best selling textbook serves as a “comprehensive introduction” to the world of E-Commerce and online businesses. It’s easy to read and filled with real-life examples and case studies to help bring the principles and theories to life. Readers might also want to check out the more recent (2019) Digital Business and E-Commerce Management by Dave Chaffey, Tanya Hemphill, and David Admundson-Bird.
- Get Rich Click by Marc Ostrofski
One of the most highly rated books in the E-Commerce universe, this book is a New York Times bestseller and is packed full of tips, insights, and strategies to make money online.
Amazon
If there’s a better example of an E-Commerce business hitting off than Amazon, we’re not even sure that we want to know about it! These books dive deeper into Jeff Bezos’ success and help get you into the mind of the driven and brilliant founder of arguably one of the biggest and most successful online stores in the world:
- The Everything Store by Brad Stone
Claiming to be the “definitive story of Amazon.com,” author Brad Stone interviews former Amazon employees and Bezos’ own family members to cultivate an in-dept account of Amazon from creation to the global phenomenon we know today.
- One Click by L. Brandt
This book looks in depth at how Amazon founder Jeff Bezos thinks, what drives him, and his decision-making process to help you learn what makes a successful E-Commerce business leader and why Amazon has been so successful.
PS Copywriting 